کتاب The Context of Business

کتاب The Context of Business

کتاب-the-context-of-business

توضیحات:
کتاب The Context of Business یکی از کتاب های اصلی درس Business Environment است که در رشته های MBA و بیزنس دانشگاه های جهان به عنوان Course book اصلی تدریس می شود.
این کتاب که توسط انتشارات Pearson منتشر شده است در بین اساتید این حوزه از اهمیت بسیاری برخوردار می باشد از جمله امتیازات این کتاب علاوه بر توضیح مفاهیم اصلی محیط بیزنس و ارائه ساختارها و مدل های مختلف ارائه اطلاعات مربوط به کشورکاناداست.
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توضیحات بیشتر از زبان خود ناشر:

Understanding the Canadian Business Environment is the only ground-up Canadian text that emphasizes an analytical approach using case orientation to understanding the core material students need to be successful post-graduation.

The text takes the reader on a journey that explores the environment within which business operates–both within the Canadian context and within the global context. The reader will be introduced to a variety of perspectives, theories, and concepts that shed light on real business issues.

The aim of this book is to help facilitate the following learning goals for students:

To examine the context within which all businesses operate. Specifically, we consider the internal context and the external context of business and the range of unique challenges and opportunities each possesses.
To obtain a deeper understanding of the nature of the Canadian business environment. What differentiates Canada from other business environments? What are the major strengths and weaknesses of Canada as a place to do business? What does the future hold for Canadian business?
To encourage critical thinking regarding the nature of business and its environment. This text presents a range of ideas, perspectives, and conceptual frameworks for identifying and analyzing key issues in the business environment. Using these tools can assist in a fuller understanding of business issues.
To gain exposure to major voices and leading thinkers in the field of business and organizational studies. This book draws upon many ideas from a wide range of business scholars, experts, and practitioners.

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